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Visitor attraction general manager Opportunities

Visitor attraction general manager

Visitor attraction general managers look after the operation and finances of an attraction, and the health and safety of staff and visitors.

Salary

£22,000 - £45,000

Typical hours

37 to 39 a week (between 8am and 6pm)

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What it takes

Skills and knowledge

You'll need:

  • business management skills
  • leadership skills
  • customer service skills
  • the ability to use your initiative
  • the ability to accept criticism and work well under pressure
  • to be thorough and pay attention to detail
  • the ability to sell products and services
  • maths knowledge
  • to be able to use a computer and the main software packages competently

Restrictions and Requirements

You may need a driving licence for some jobs.

How to become Visitor attraction general manager

You can get into this job through:

  • a university course
  • a college course
  • working towards this role
  • applying directly

University

There is no set entry route to become a visitor attraction general manager but it may be useful to do a relevant foundation degree, higher national diploma or degree in:

  • tourism
  • resort management
  • marketing
  • business management

Entry requirements

You'll usually need:

  • 1 or 2 A levels, or equivalent, for a foundation degree or higher national diploma
  • 2 to 3 A levels, or equivalent, for a degree

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College

You could work towards this role by doing a subject like a Level 3 Extended Diploma in Leisure and Tourism.

This would teach you some of the skills and knowledge you need and may help you to get a job as a trainee assistant manager.

Entry requirements

You'll usually need:

  • 4 or 5 GCSEs at grades 9 to 4 (A* to C), or equivalent, for a level 3 course

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Work

It may be possible to work your way into this job by starting in a customer service or hospitality role, with an attraction, and apply for promotion when you've got enough experience.

Direct Application

You can apply directly for jobs if you've got relevant skills and knowledge. For example, you'll have an advantage if you've worked in visitor attraction management, or have experience in leisure, hospitality, catering or retail management.

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Career tips

You're likely to find work with local authorities, theme parks, national parks, museums and sites of cultural and historical interest.

What you'll do

Day-to-day tasks

In your day-to-day duties, you could:

  • manage budgets
  • work with suppliers, local government, trade bodies and the media
  • oversee health and safety procedures
  • recruit and train staff
  • manage staff and lead meetings
  • develop new business opportunities
  • promote the attraction to increase visitor numbers

Working environment

You could work at an information centre, at monuments and castles, in a museum, at an art gallery or at a zoo.

Your working environment may be outdoors some of the time.

You may need to wear a uniform.

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